This project is so interesting to me.
Everyone has secrets, the most interesting are always the ones which we hide from ourselves.
The guy who started this has put out three books, and I'm sure he's made lots of money. But really I think his biggest contribution is that he's made people feel different about themselves.
I mean, how many people DON'T have one or two juicy secrets that they keep to themselves... or more likely... FROM themselves.
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